Lars Bratsberg has held senior and executive positions in Europe and Asia. After 8 years in Google he has established D3 Consulting as an independent consultancy to help his Clients, Private Equity and Venture Capital to understands what good looks like in digital. Lars came to Google when they started to monetize YouTube, to scale their branding business across the Nordics. Then he moved to Asia to build their plattform-partner and agency eco-system. The last 4 years he has been part of the executive management group for Google Greater China, Hong Kong. He became a founding member of the Digital Marketing Association, which later secured the 36th stand alone license for IAB outside the US, where he became an executive board member. Lars is known for his dedication to his profession. His passion. He is a published author and a beloved keynote speaker. He holds board positions. He mentors startups. He is the father to three kids - and he can be found trekking up mountain sides in winter, for that one run down that makes his day.
He is curious by nature. He is honest and transparent. He admit his biggest mistake was to let technology come between him and what matters in life - so he wrote a book about how to get a better balance in his digital life. Great technology should improve life, not distract from it.
Lars founded D3 consulting to put everything he knows, is passionate about and care for, into one company.